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{This is a collaborative post}
Buying clothing wholesale can be an excellent idea in a wide range of situations. Whether you’re celebrating a big life event with your community or you’re a business trying to get your brand out there, it can provide you with wonderful aesthetic opportunities.
With so many different options to choose between,
it can be pretty tricky working out how to make the most of your purchase. From
understanding your target audience to being creative with your branding, these
are some basic factors to consider.
Try to understand your target audience
When you start your journey of buying wholesale clothing, you’ll need to think about who will actually be wearing that clothing. This requires developing an understanding of your target audience, from their age to their general sense of style and place within the broader cultural context.
While pretty much any demographic will wear a t-shirt, the
fit of that t-shirt and even more importantly, the branding that you put on it
won’t be universally suitable. It’s important to take some time during this
stage of the process - it will have a significant influence on many of the
following steps.
Find a good wholesale supplier
Once you know who you’re buying for, you can start to look for a wholesale clothing supplier. In most cases, it will be best to go with a bigger supplier such as Screen Textiles that doesn’t just handle a single niche. With these kinds of suppliers, you’ll be able to look over a wide range of styles, qualities and price ranges until you identify a few options that could be suitable for your brand.
If you’re still unsure of what to go with, it’s worth reaching out to the supplier for advice - they’ll likely have some tips that you won’t have thought of, and it could save you a lot of hassle further down the line.
Don’t overbuy
While the whole point of buying wholesale is to benefit from an economy of scale, there are limits to this. It can be tempting to put a huge order in to benefit from the lower per-unit costs, but you need to make sure that you’ll actually be able to use that whole order.
For example, if you regularly make small updates to your
branding, or if the items are a one-off for an event you’re holding, you’ll
need to make sure you’re able to shift the majority of the order. You don’t
want clothing sitting in a store cupboard somewhere for years, just to be
thrown away.
Be creative with your branding
Lastly, the benefits of wholesale clothing purchases aren’t just automatic - you also need to be creative in your branding approach. Even if your use case is non-commercial, to commemorate a special event, it’s still important that you make something unique and special - take your time, and have some fun with the design process.
As you can see, making the most of your wholesale clothing purchases requires some thoughtful planning. Use other services such as graphic designers to help you out, and try to step outside the conceptual box for a second - it’ll be worth it.